Everything You Always Wanted To Know About Exporting (To China Too).
For years now, I have recomended the U.S. Commercial Service book, A Basic Guide to Exporting, to clients who are starting out in exporting their products overseas from the United States. Like so much of what the U.S. Commercial Service puts out, it is low cost (or free), helpful, accurate, and clearly written. I just learned from reading Laurel Delaney's Global Small Business Blog (of which the same adjectives used in the previous sentence apply) that an audio version of this book can be found for free on Michigan State's website, globalEDGE.
The audio version is divided into the following modules:
The audio version is divided into the following modules:
- The World is Open for Business
- Developing An Export Strategy
- Developing a Marketing Plan
- Export Advice
- Methods and Channels
- Finding Qualified Buyers
- Using Technology Licensing and Joint Ventures
- Preparing Your Product for Export
- Exporting Services
- International Legal Considerations
- Going Online: E-Exporting Tools for Small Businesses
- Shipping Your Product
- Pricing, Quotations, and Terms
- Methods of Payment
- Financing Export Transactions
- Business Travel Abroad
- Selling Overseas and After-Sales Service
- Analyzing a Company's Ability to Export
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